A structured discovery session maps every pain the audience holds — typically 40–60 of them in two hours. The existing deck is then tested against that map: a default deck usually answers 10–20% of what the room actually cares about. The story is rebuilt as a conversation toward the decision that matters, reaching 80–90% coverage — and only then does design begin.
“One thing that stuck with me was the PainsMethod™ process (Post-Its are still sitting in my office). Building the deck alongside Andrés has been an exercise of removing — not adding — helping me bring clarity to my message.”Arturo Mannheim — CEO, AGP Group — they make Tesla’s windshields